Privacy Policy
Last updated: 23.08.26
Atheja London (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or purchase from the Atheja London website, www.atheja.com
By using our website, you acknowledge that your personal information may be handled as described in this Privacy Policy.
1. Who we are
Atheja London is an online children’s streetwear and athleisure clothing brand.
Business name: Atheja
Trading as: Atheja London
Business address: BRAMBLE PATCH, BIRCHINGTON, KENT, CT7 0PG
Email: INFO@ATHEJA.COM
Website: WWW.ATHEJA.COM
For data protection purposes, we are the data controller responsible for your personal information.
2. Information we collect
We may collect information you provide to us when you:
Create an account
Place an order
Subscribe to our mailing list
Contact us
Enter a competition or promotion
Submit a review
Interact with us through social media
Browse or use our website
This information may include:
Full name
Billing and delivery address
Email address
Telephone number
Order and purchase information
Payment information
Account details
Communications you have with us
Marketing preferences
Information you provide when contacting customer service
We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information and information about how you interact with our website.
3. How we use your information
We use personal information where necessary to:
Process and fulfil your orders
Take payments and provide refunds
Deliver your purchases
Communicate with you about your orders
Respond to customer service enquiries
Manage your account
Improve our website, products and services
Detect and prevent fraud or misuse
Send marketing communications where you have given appropriate consent
Comply with our legal and regulatory obligations
We will only use your personal information where we have a lawful basis to do so.
4. Marketing
If you choose to subscribe to our marketing communications, we may send you information about:
New collections
Product launches
Offers and promotions
Atheja London news
Competitions and campaigns
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails or by contacting us at [info@atheja.com].
We will not send marketing communications where we do not have an appropriate lawful basis to do so.
5. Payments
Payments made through our website may be processed by third-party payment providers.
We do not normally have access to or store your full payment card details. Payment information is handled by the relevant payment provider in accordance with its own privacy and security policies.
6. Sharing your information
We may share relevant personal information with trusted third parties where necessary to operate our business, including:
Website and e-commerce providers
Payment providers
Delivery and courier companies
Email and marketing service providers
Website analytics providers
IT and technical service providers
Professional advisers where necessary
Government bodies, regulators or law enforcement where legally required
We only share information where there is a legitimate reason to do so and take reasonable steps to ensure that your information is handled securely.
7. Cookies
Our website may use cookies and similar technologies to help the website function, remember your preferences, understand how visitors use our website and, where applicable, provide relevant marketing.
Some cookies are essential for the website to operate.
Where required, we will ask for your consent before using non-essential cookies.
You can manage your cookie preferences through our cookie settings.
8. How long we keep your information
We only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting and reporting requirements.
The length of time we retain information will depend on the type of information and why we need it.
When information is no longer required, we will securely delete or anonymise it.
9. Keeping your information secure
We take reasonable technical and organisational measures to protect your personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
10. Your rights
Depending on the circumstances, you may have rights regarding your personal information, including the right to:
Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your information where there is no valid reason for us to continue holding it
Ask us to restrict how we use your information
Object to certain types of processing
Withdraw consent where we rely on consent
Request certain information in a portable format
If you wish to exercise any of these rights, please contact us at: info@atheja.com
We may need to verify your identity before completing certain requests.
11. Children’s privacy
Atheja London sells children’s clothing, but our website is intended to be used by parents, guardians and other adults purchasing products for children.
We do not knowingly seek to collect personal information directly from children for marketing purposes.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.
12. International transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that it receives an appropriate level of protection in accordance with applicable data protection law.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal requirements.
The latest version will always be published on this page with the relevant “Last updated” date.
14. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
Atheja London
BRAMBLE PATCH, BIRCHINGTON, KENT CT7 0PG
15. Complaints
If you are unhappy with how we have handled your personal information, please contact us first so that we can try to resolve your concern.
You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
You can find further information through the Information Commissioner’s Office.